Branding & Marketing

As the marketing manager for an umbrella of cannabis drink brands, I had the opportunity to launch two products lines and build their brands over the course of two years. Additionally, about a year ago I took a leap and started my own small business selling vegan date candies made by yours truly.

I invite you to explore the range and depth of my attention and experience:

Mad Lilly

A stellar product with winning taste, Mad Lilly couldn’t rely on quality alone. We needed to find the heart - and story - among the noisy crowd of well-funded low-dose, cannabis-infused drinks in California.

S*SHOTS

For the amount of times a stoner heads to their favorite shop to grab flower or a cart, it’s surprising how many never notice the dispensary fridge stocked with high-dosed THC drinks: a beneficial form factor in numerous ways. My job was to communicate those benefits to a specific audience…stat.

dani’s dates

In 2023, I found myself going on quite a few bad dates. So I made a pact with myself; do what you love and good dates will follow.

Ever since, I’ve been mastering the art of making uniquely delicious date candies and sharing them with my community. Seeing people enjoy the sweet treat brought me immense joy. It opened my heart and in turn, my whole world opened up.

Now, I’m on a mission to inspire good dates only.