Digital Growth Director Program

A flexible, systemized approach to supporting your marketing ecosystem, designed for startups and businesses with fractional teams.

  • Ongoing engagement
  • Flexible month-to-month spend
  • Holistic, effective strategy
  • Team engagement required

Overview

Welcome to the Digital
Growth Director Program

This strategic engagement functions as your outsourced marketing leadership, filling a role similar to a fractional digital marketing executive. Danielle will analyze your entire marketing landscape as a cohesive system, identify the most impactful levers to pull, and develop a tailored plan for growth and efficiency.

Why It's Important

The goal is to help you prioritize initiatives, allocate your budget wisely, and ensure your marketing efforts work harmoniously, whether handled internally or outsourced.
Through regular strategic sessions, project management tools, and ongoing oversight along with fulfillment, we keep your marketing efforts aligned with your business goals, maximizing every dollar spent and hour spent.

Ideal For

  • Startups seeking strategic marketing guidance without hiring a full time team member
  • Businesses with fractional or remote marketing teams needing oversight or direction
  • Companies looking to unify their marketing efforts across channels, with a heavy focus on SEO
  • Teams investing in paid campaigns, PR, or influencer outreach who want maximum ROI from an organic search perspective

Holistic Marketing System Analysis & Strategy

I begin by thoroughly reviewing your current marketing efforts: content, paid advertising, PR, social media, influencer outreach, email marketing, and branding. Our objective is to understand how these channels interact as a system and identify opportunities for streamlining and amplification.

Campaign Prioritization & Tactic Pulling

I’ll help you determine which marketing levers to pull, and when, for optimal results. Whether focusing on new channels, boosting existing campaigns, or timing outreach efforts, we align tactics with your business cycles and budget constraints.

Resource & Role Clarity

To maximize efficiency, we’ll clarify what your internal team, fractional team members, or external partners should handle. This creates accountability and ensures tasks are delegated appropriately, avoiding duplication of efforts and missed opportunities.

Budget Optimization & ROI Tracking

I’ll advise on how best to allocate your marketing budget across paid media, PR, influencer collaborations, and content production. Our approach ensures every dollar is directed toward activities with the highest potential ROI.

Campaign Execution & Monitoring Support

We guide the launch and execution of prioritized marketing initiatives. This includes advising on creative development, media outreach, influencer strategy, and PR activities, while continuously monitoring results and adjusting tactics.

Regular Review & Strategic Recalibration

Through bi-weekly or monthly check-ins, we review progress, troubleshoot issues, and refine your marketing system. This iterative process ensures your marketing remains agile, aligned, and optimally scaled for growths.

Investment & Additional Budget

This ongoing strategic support is offered at a monthly retainer, typically starting at $1,500. Additional funds will be necessary for paid advertising, public relations efforts, influencer collaborations, content creation, or other outsourced initiatives outside the scope of strategic oversight. These additional budgets will be agreed upon upfront to ensure clarity and alignment on spend.

Why people Love Working
with me!

“My first impression of Danielle left me captivated. In business, you find someone with good character and you hold onto it for dear life, which is why I’d recommend her to anyone.”

Anna Mendoza

Co-Founder of Cookies

“My website was ready for a refresh, and Danielle nailed it! She researched my field a ton before even getting started on the text and outline. She consulted with me and waited to publish until I was completely satisfied.”

Ilexis Elba

Owner of Elba Behavior Solutions

Working with Danielle has been an absolute game-changer for our website’s SEO.

Haig Vartivarian

Director of Operations/Marketing, Hashery Dispensary

“Danielle's expertise in SEO helped significantly boost my website’s visibility in search engine rankings, leading to increased traffic and inquiries.”

Detri Silva

Owner of Lash Lab OC

“Dani is a gentle force, a measured storm, a calculated breeze, and a truly good person. She overperforms and exudes patience and kindness. Really, you can’t ask for more than that.”

-Adrienne Airhart,

COO Green Room LA

“The utmost professional in her role. I saw her continuously grow and reach new heights. Most importantly, I enjoyed speaking with her freely about anything.”

Trip Hoffman

COO of Body and Mind Dispensaries

“ I highly recommend Danielle for her professionalism, energy, and ability to keep projects running smoothly.”

Cait Connolly

Marketing Manager, Body and Mind

Ready to transform your marketing efforts into a cohesive, scalable system?

Partner with us to serve as your fractional marketing arm—pulling the right levers, aligning your team, and maximizing every marketing dollar.

Contact Danielle today to learn how we can help you build a smarter, more effective marketing engine.

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