Meet the marketer born from startups and regulated industry.
SEO and Website Projects | Content Marketing Strategy | Fractional Integration & Operational Leadership
The world is changing by the hour, and so is your business.
As someone who transformed a 7-figure cannabis digital marketing agency and worked with over 200 cannabis businesses, I have a first-hand understanding of what entrepreneurs face in the age of AI, regulatory uncertainty, and the remote work landscape.
One common challenge? Hiring the right people at the right time.
My mission as an executive consultant is to support visionaries and owners in the critical time when roles are still flexing and being defined. I’ll study your vision and fit where most impactful to solve problems with pragmatism, ethics and your end consumer in mind.
Executive Operations Case Study
As COO and Director of Partner Success of deeproots partners, I had the opportunity to serve as integrator for a remote agency owned by two SEO/ marketing visionaries with their goal to help cannabis dispensaries improve their digital visibility. The pitch? “We help you sell more weed.”
As the needs of the business grew, I stayed agile and filled in where the business needed the most attention. As day-to-day contact for our growing book of business, I maintained a steady through-line of communication from visionary, to team and customer, all while maintaining agency OKRs and executive operations.
4x MRR (monthly recurring revenue) in 2.5 years
2x Net Profit from Year 2 to Year 3
6-figure contracts with nationally recognized cannabis brands, MSO’s and deliveries like Cookies, STIIIZY and Grassdoor
200+ onboarded dispensary locations nationwide
Developed uniquely coded “Rank and Spank” culture devoted to constant resilience and curiosity.
Service expansion to Content, Paid Media, Design and Web Development departments
Matt Shterenberg, Co-Founder and CEO of deeproots partners
Learn how a Holistic Hire can transform your business.
or email daniellemeyersinfo@gmail.com
Client Testimonials
“Danielle is the utmost professional. She has a desire to continuously improve which is joy to see. Most importantly, I enjoyed speaking with her freely about anything.”
“My first impression of Danielle left me captivated. In business, you find someone with good character and you hold onto it for dear life, which is why I’d recommend her to anyone.”
“Danielle is a gentle force, a measured storm, a calculated breeze, and a truly good person. She over performs and exudes patience and kindness. Really, you can’t ask for more than that.”
Transformation begins with clarity
I only take on projects where I know I can make meaningful impact. First, I listen to understand your goals and growth stage. Then, I’ll ask relevant questions and explore if the following areas of expertise support your vision and business goals.
We’ll create a partnership where I can focus on:
Operational Strategy
Increase Profit Margin
Success is not based on sales alone. My goal is to find where money is being left on the table through root-cause analysis.
Identify and resolve inefficiencies related to processes and spending through system and automation builds
Clarify roles and cross-functional communication
Build and manage OKRs to support business goals
executive leadership
Increase Customer Lifetime Value and Lower Team Churn
When your team is functioning at their highest potential, your customers feel the results. This cycle of dependency requires time and effort. I’ll bring empathetic support and a connective spirit to drive better experiences for your team and your customers.
Develop or build upon cultural pillars/values
Transform customer journey with clear communication and a team all rowing in the same direction
Mareketing management
Small-to-Large Project Completion
Have an idea, new product or a project that’s been on the back-burner? I’ll bring the vision to life with airtight project management and fulfillment.
Project-based marketing, operations and customer service task fulfillment
Improve your digital visibility with SEO, content strategy and website projects
Digitize and automate your project management system
Applications and platforms improve and change by the day. While I’ve had experience with these, it’s vital to understand the needs and challenges of a business and adapt to the programs that will make it more profitable.
Companies who care about their customer win.
Startups in the health and regulated space are basing core team roles around their customers more than ever before.
By bringing on a Holistic Hire, you’ll get someone who understands:
Branding & Marketing: Inspiring customers with a well-articulated promise that solves a problem and remains consistent on their journey to success.
Executive Operations: Well-running teams deliver the best product. Honing an authentic culture makes the difference to your customer happiness, and yours.
Customer Experience: When a customer feels a company’s desire for improvement, they stick around. Creativity in this regard has a real power to affect profit.
Areas of Expertise
Operations
After 3.5 years as the integrator to two visionaries, I found that my skill sets are most effective when I am working to help business owners create their ideal work-life balance and meet financial goals.
The OG crew of deeproots partners.
Full-Service Marketing
Creative ideas can only be as successful as the the marketer fulfilling them. Faced with regulations and extreme budget limitations, I’e learned to make every dollar count, with strategy and business goals always top of mind.
Marketing collateral for S*SHOTS cannabis drink.
Customer Experience
From client contact at agencies to consumer-facing community manager with brands, I’ve developed best-in-class communication habits that create meaningful and long-lasting relationships.
Me and Haig, the GM of Hashery in Hackensack, NJ.
specialized operations for Cannabis and Adult industries
Integration in regulated industries is vital
If my super power lies in building trust and making people feel comfortable, then my niche should reflect those strengths.
After working in cannabis for seven years and following sexual wellness and SexTech industry closely for the last few years, I honed my desire to affect change by approaching stigma and years of social misunderstandings with best-in-class business practices and utmost professional acumen.
Think you need an integrator?
Let’s talk!
I am excited to learn about your venture and explore how an executive operator can help.
If I can’t help you, I am certain someone from my network of insanely talented and kind professionals can help. Over the years, countries and industries, I’ve met incredible peers who I am grateful to have wonderful relationships.
Let’s do what’s never been done!
More client testmonials
“I’m happy to provide a testimonial for Danielle, who I worked with for three years while her company managed SEO for our brand. Danielle was exceptional at orchestrating our meetings, always maintaining a positive and upbeat atmosphere while keeping everything on track. Her organizational skills ensured that every meeting was productive and efficient. She was a key player in ensuring smooth communication and coordination, making the entire process seamless for our team. I highly recommend Danielle for her professionalism, energy, and ability to keep projects running smoothly.”
“Working with Danielle has been an absolute game-changer for our website’s SEO. Her understanding of our needs and her clarity in communication ensured that every team member was aligned with our goals, making even the most complex strategies easy to understand and execute. Her exceptional organizational skills showed us that her team kept projects on track, deadlines met, and deliverables were high-quality. Most importantly, her dependability and expertise showed we can always count on her to make informed decisions, solve challenges proactively, and keep the team on pace. Having Danielle at the helm made a remarkable impact on our success month over month. I highly recommend and hope to work with her again.”
“Danielle’s great at running things; her leadership really made our time with the agency smooth and enjoyable. It’s why we keep coming back and are happy to send friends her way.”
“I had the pleasure of working with Danielle during her tenure as COO at Deeproots. Our retail business operates in a very competitive market and she had a great ability to understand the complexities of our market and help translate that understanding into actionable SEO strategies. Danielle’s leadership was evident in how she managed her team to consistently deliver data-driven insights and solutions, while maintaining a great level of responsiveness to our needs. Her strategic mindset, combined with her dedication to excellent customer service, made her an invaluable partner as we worked together to grow our retail business. I have no doubt that Danielle’s skills will bring tremendous value to any organization fortunate enough to work with her, as she brings both the strategic vision and practical execution abilities that are critical to any business’s success.”