Dame is an internationally recognized vibrator brand that has been making waves since 2014. Founder Alexandra Fine has continuously pushed the boundaries of the brand, expanding its product line from wearable vibrators to sex pillows, and recently acquiring brands like Chakrubs and Emojibator, further diversifying its offerings.
When I first started working with Dame in February 2025, their website didn’t rank on the first page for the highly competitive keyword "vibrator," and they lacked visibility for other important category keywords such as bullet vibrators and ultra-thin condoms.
Through the SEO Co-Pilot Program, I dedicated six months to enhancing their digital presence by improving the content quality and range on product and collection pages, focusing on non-brand, high-search-volume keywords to attract new customers and improve overall search engine rankings.
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