After relaunching BEEJ's website with an SEO-first content strategy and best-in-class custom Shopify development, we wanted to understand how organic Google traffic was behaving, specifically, not just whether traffic increased, but whether users were showing clear buying intent.
The relaunch prioritized:
This ensured that traffic coming from Google wasn’t just browsing, it was shopping.
When comparing the 3-month post-relaunch period to the prior baseline, and looking at traffic coming from Google Search:
When search intent, content structure, and product positioning align, behavior changes. And revenue follows.
Improved keyword rankings and traffic alone won't grow a business. More qualified traffic does.
These results show that when content aligns with real search intent, Google sends users who are already prepared to take the next step, adding products to their cart and moving through checkout.
For brands operating in restricted or competitive industries, this kind of organic performance is especially critical. Google becomes not just a discovery channel, but a primary revenue driver.
When the right content lives on the right pages, Google rewards with visibility.
Our Custom SEO Website Launchpad equips you with everything needed for a successful launch—from strategic content and branding to technical setup and post-launch support. Let’s work together to create a website that truly represents your business and helps you grow.
Contact Danielle today to get started!
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